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Value of a Canadian Financial Advisor


The value of a financial advisor can vary depending on individual circumstances and needs.


Last year, full-service advisors added value of 3.90%, up from 3.85% in 2021. Behavioral coaching efforts once again added the most value, at 195 basis points (up from 193 bps the year prior). 1

Here are some potential benefits that a financial advisor can provide:

  1. Expertise and Knowledge: Financial advisors are professionals who have specialized knowledge and training in various aspects of finance, including investments, retirement planning, tax strategies, estate planning, and more. They can offer guidance and recommendations based on their expertise to help you make informed decisions.

  2. Goal Setting and Financial Planning: A financial advisor can assist you in defining your financial goals and creating a comprehensive plan to achieve them. They can analyze your current financial situation, help you prioritize your objectives, and develop strategies to reach those goals.

  3. Investment Management: Managing investments can be complex and time-consuming. A financial advisor can provide guidance on investment options, asset allocation, and risk management. They can help you build a diversified portfolio tailored to your risk tolerance and investment objectives.

  4. Behavioral Coaching: One significant advantage of working with a financial advisor is the behavioral coaching they provide. During market fluctuations or economic downturns, emotions can lead to impulsive decisions that may harm your long-term financial goals. Advisors can provide guidance, perspective, and help you stay disciplined during turbulent times.

  5. Tax Efficiency: Financial advisors can help you optimize your tax situation by suggesting strategies to reduce your tax liability. They can offer advice on tax-efficient investment vehicles and help you take advantage of available tax deductions, credits, and strategies.

  6. Retirement Planning: Planning for retirement requires careful consideration of various factors, such as savings, investments, Social Security, pension plans, and healthcare costs. A financial advisor can help you estimate your retirement needs, create a retirement income strategy, and determine the most suitable retirement accounts for your circumstances.

  7. Estate Planning: If you have substantial assets or wish to leave a legacy, a financial advisor can work with you to develop an estate plan. They can help minimize estate taxes, establish trusts, designate beneficiaries, and ensure your assets are distributed according to your wishes.

It's important to note that while financial advisors can provide valuable guidance and expertise, they do come with costs, such as fees or commissions. It's essential to understand the fee structure and ensure that the value you receive from their services exceeds the costs involved.


1. Russell Investments Canada’s 2023 Value of an Advisor study

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